A low-risk language training pilot has two stages: one free week for three people who use English on every shift, then 10 paid seats at $12 each, month to month. You only need to check two things: how many days each person practised, and whether what they say gets harder over time.
Picture a support team lead at a call center. Half her agents take calls in English, and she’s watched a few of them freeze when a customer talks fast or goes off script. She’s been asked to “look into language training” with no real budget and no appetite for a long procurement process.
This is roughly the pilot we’d walk her through, from a free week to 10 seats.
Start with three agents, not your keenest learners
She starts small. Not with her keenest learners, but with three agents who use English on every shift. If daily practice doesn’t stick for people who need the language every day, it won’t stick for anyone.
Before anything else she asks us for the security documentation, because in her company that’s what kills new tools, not price. She’s not alone. In Synthesia’s 2026 survey of L&D teams, security ranked above budget as the main blocker.
Week one: three agents, Premium free
Those three get Premium free for the first week. No contract, no integration, nothing for IT to set up. The only thing she watches is whether each of them keeps opening the app, day after day.
Nobody gets fluent in a week, and she doesn’t expect them to. She just wants to know if 10 minutes of practice can survive real shifts once the novelty wears off.
Two of them practise most days. The third barely touches it, which tells her something too.
Then: 10 paid seats
So she moves to paid seats. 10 is the minimum, at $12 per seat, month to month. She keeps the three from the free week, adds seven more agents with the same profile, and swaps the third agent’s seat to someone more motivated. Licences are reassignable, so that takes a minute in the admin dashboard.
| Stage | Who | Cost | What she watches |
|---|---|---|---|
| Free week | 3 agents who use English every shift | $0, no contract | Does each person keep opening the app, day after day? |
| First paid month | 10 agents (the 3 from the free week, plus 7 with the same profile) | 10 seats × $12 = $120, month to month | Practice days per person, and whether their vocabulary gets harder |
What she checks after the first paid month
After that first paid month she looks at two things.
How many days each person practised. 10 to 15 minutes most days does more than one long session a week. The per-learner view shows practice days against a target, so the people who are slipping stand out early.
Whether the vocabulary in their sessions got harder over time. What someone actually says tells you more than how many lessons they ticked off.
Going in with eyes open
She also goes in knowing the limits:
- It doesn’t plug into her LMS.
- It’s on mobile only for now.
- Levels are assessed by our own CEFR-aligned system, not a certified exam, so anyone who needs a certificate will still sit one externally.
- A few months show whether a habit forms, not whether someone jumps a full level, so that’s not her pass/fail bar.
The math she brings to her manager
At about an hour of practice a week, a $12 seat comes out to roughly $3 per hour of speaking practice. Published rates for one-to-one tutoring run $50 to $120 an hour.
The whole pilot in one line
That’s the whole thing. One free week, then 10 seats, and two numbers to check. If you want to try it with your team, it starts at b2b@praktika.ai.
If you’ve run a language training pilot before, we’d like to hear what made you decide it was worth keeping.