Praktika App Privacy Policy

last updated: December 16, 2024

This Privacy Policy describes our policies and procedures on the collection, use and disclosure of your Personal Data when you use the Service and tells you about your privacy rights.

Please read this Privacy Policy carefully to understand how we use your Personal Data, including any additional disclosures relevant to the country, region or state you are in:

  • If you are in California, please refer to the additional disclosures set out in the CCPA Privacy section below.
  • If you are in the European Economic Area or United Kingdom, please refer to the additional disclosures set out in the European Privacy section below.

Contact Us

If you have any questions about this Privacy Policy, you can contact us by email at: [email protected]

Interpretation and Definitions

Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

  • Account means a unique account created for you to access our Service or parts of our Service.
  • Affiliate means an entity that controls, is controlled by or is under common control with a party, where “control” means ownership of 50% or more of the shares, equity interest or other securities entitled to vote for election of directors or other managing authority.
  • App Store Account means your account on the Apple App Store or Google Play Store.
  • Application or Service means the software program provided by the Company downloaded by you on any electronic device, named Praktika App
  • Business, for the purpose of the CCPA (California Consumer Privacy Act), refers to the Company as the legal entity that collects Consumers’ Personal Data and determines the purposes and means of the processing of Consumers’ Personal Data, or on behalf of which such information is collected and that alone, or jointly with others, determines the purposes and means of the processing of consumers’ Personal Data, that does business in the State of California.
  • Company (referred to as either the “Company”, “we”, “us” or “our” in this Agreement) refers to Praktika.ai Company, 919 N Market St, Ste 950, Wilmington, DE 19801.
  • Consumer, for the purpose of the CCPA (California Consumer Privacy Act), means a natural person who is a California resident. A resident, as defined in the law, includes (1) every individual who is in the USA for other than a temporary or transitory purpose, and (2) every individual who is domiciled in the USA who is outside the USA for a temporary or transitory purpose.
  • Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.
  • Do Not Track (DNT) is a concept that has been promoted by US regulatory authorities, in particular the U.S. Federal Trade Commission (FTC), for the Internet industry to develop and implement a mechanism for allowing internet users to control the tracking of their online activities across websites.
  • Personal Data is any information that relates to an identified or identifiable individual.
  • For the purposes of the CCPA, Personal Data means any information that identifies, relates to, describes or is capable of being associated with, or could reasonably be linked, directly or indirectly, with you.
  • Sale, for the purpose of the CCPA (California Consumer Privacy Act), means selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a Consumer’s Personal Data to another business or a third party for monetary or other valuable consideration.
  • Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.
  • Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
  • You means the individual accessing or using the Service.

Collecting and Using your Personal Data

Types of Data Collected

We collect Personal Data that you provide to Us when you set up an Account and use our Service. Like most online service providers, we also collect certain Usage Data about how you use our Service in order to understand how the Service is used and how we can improve it.

The categories of Personal Data we collect and how we use them will depend on how you interact with Us, as set out in more detail below.

If you are in California, further information about the Personal Data we collect and how we use it is set out in the CCPA Privacy section below.

If you are in the European Economic Area or United Kingdom, further information about the Personal Data we collect, how we use it and the lawful basis we rely on is set out in the European Privacy section below.

Personal Data that you provide to us

If you contact us about our Service, we will collect the following Personal Data:

  • Contact details (including your name and email address);
  • The subject matter and content of your enquiry or any other correspondence between you and us.

When you use our Service, we may collect the following Personal Data:

  • Profile information, such as name, gender, age group and hobbies and interests;
  • Language learning information, such as native language, language learning goals and priorities, previous experience learning English and current proficiency level;
  • Subscription information, such as the start date and duration of the subscription to the Service that you purchase and any free trial periods;
  • Purchase information, namely confirmation that you have purchased a subscription to the Service through your App Store Account;
  • Your email address;
  • the AI tutor or avatar you select on the Service;
  • Recordings and transcripts of your conversations with the AI tutor on the Service;
  • Your lesson plan and progress;
  • Your preferences, such as the preferences you set for push notifications, app interface language and email communications.

Information about how you use the Service

Usage Data is collected automatically when you use the Service.

Usage Data may include information such as your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When you access the Service by or through a mobile device, we may collect certain information automatically, including, but not limited to, the type of mobile device you use, your mobile device unique ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browser you use, unique device identifiers and other diagnostic data.

We use the above Personal Data to present the Service to you on your device, monitor and improve the performance of the Service (such as identifying, diagnosing and fixing errors), including monitoring aggregate metrics such as total number visitors, traffic, usage and usage patterns on our Service. We also use this information to measure the effectiveness of, and improve our online advertising campaigns, as further described in the “Behavioral Advertising” section below.

If you are in the European Economic Area or United Kingdom, other than where our use of Usage Data is strictly necessary to provide the Service or a certain feature or functionality of the Service, we will only collect Usage Data to the extent you give us your consent to do so.

Information about how you interact with us through social media

If you “follow” or connect with us on social media, or “tag” us in posts that you upload to social media, we will collect the following information:

  • How you have interacted with us, such as any posts addressed to us or in which you tagged us, or if you have “liked” one of our posts.
  • The Personal Data you make public on the social media network in accordance with your settings, such as your profile name and picture.

We use this information to respond to your comments or posts that are addressed to or reference us and to inform our social media strategy.

Information from your App Store Account

We allow you to create an account and log in to use the Service through your App Store Account. When you do so, we may receive information associated with your App Store Account, such as your name and email address.

Use of your Personal Data

The Company may use Personal Data for the following purposes:

  • To provide our Service, including to provide the features and functionalities of the Service and tailor the Service to individual users.
  • To manage your Account: to manage your registration as a user of the Service. The Personal Data you provide can give you access to different functionalities of the Service that are available to you as a registered user.
  • To contact you: To contact you by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application’s push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.
  • To provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about in accordance with your preferences.
  • To manage your requests: To attend and manage your requests to us.
  • To measure the effectiveness of, and improve our online advertising campaigns: We work with third party advertising partners to serve ads online in relation to our Service. We may use your information, such as whether you have downloaded the Application and purchased a subscription to our Service, as further described in the Behavioral Advertising section below.
  • For business transfers: We may use your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by us about our Service users is among the assets transferred.
  • To analyze the performance of and improve the Service: We may use your information to monitor the performance of our Service, conduct data analysis to identify usage trends, and to evaluate and improve our Service, products, services, marketing and your experience.

Retention of your Personal Data

The Company will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer time periods.

Transfer of your Personal Data

Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.

The Company will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other Personal Data.

If you are in the European Economic Area or United Kingdom, further information about how we may transfer Personal Data to recipients outside the jurisdiction you are in is set out in the European Privacy section below.

Disclosure of your Personal Data

We may share your Personal Data in the following situations:

  • With Service Providers: We may share your Personal Data with Service Providers to monitor and analyze the use of our Service, to advertise on third party websites to you after you visited our Service, for payment processing, to contact you.
  • For business transfers: We may share or transfer your Personal Data in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of our business to another company. If the Company is involved in a merger, acquisition or asset sale, your Personal Data may be transferred. We will provide notice before your Personal Data is transferred and becomes subject to a different Privacy Policy.
  • With advertising optimisation partners: We may share certain Personal Data, such as whether you have downloaded the Application or purchased a subscription to the Service, with online advertising partners in order to measure the effectiveness of, and improve, our online advertising campaigns.
  • With law enforcement or for legal reasons: Under certain circumstances, the Company may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency). The Company may also disclose your Personal Data in the good faith belief that such action is necessary to:
    • Comply with a legal obligation
    • Protect and defend the rights or property of the Company
    • Prevent or investigate possible wrongdoing in connection with the Service
    • Protect the personal safety of Users of the Service or the public
    • Protect against legal liability
  • With your consent: We may disclose your Personal Data for any other purpose with your consent.

If you are in the European Economic Area or United Kingdom, further information about how we may disclose your Personal Data is set out in the European Privacy section below.

Security of your Personal Data

The security of your Personal Data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

Email Marketing

We may use your Personal Data to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt-out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send or by contacting us.

Payments

We may provide paid products and/or services within the Service. In that case, we may use third-party services for payment processing (e.g. payment processors).

We will not store or collect your payment card details. That information is provided directly to our third-party payment processors whose use of your Personal Data is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.

Apple Store In-App Payments

Their Privacy Policy can be viewed at https://www.apple.com/legal/privacy/en-ww/

Google Play In-App Payments

Their Privacy Policy can be viewed at https://www.google.com/policies/privacy/

Behavioral Advertising

We and our third-party advertising partners use Personal Data about your use of the Service to measure and optimise the performance of our online advertising campaigns. We and our third-party vendors use cookies and other trackers (such as mobile SDKs) to:

  • recognise your Device and identify whether you have downloaded our Application or subscribed to our Service after viewing an advert for the Service on another platform or website; and
  • identify and develop audiences of individuals with similar interests that may be interested in our Service so that we can serve them advertisements for our Service on other platforms and websites.

We may share information, such as hashed email addresses (if available) or other online identifiers collected on our Service with these third-party vendors. This allows our third-party vendors to recognize and deliver you ads across devices and browsers. To read more about the technologies used by these third-party vendors and their cross-device capabilities please refer to the Privacy Policy of each vendor listed below.

The third-party vendors we use for these purposes are:

Google Ads (AdWords)

Google Ads (AdWords) remarketing service is provided by Google Inc.
You can opt-out of Google Analytics for Display Advertising and customise the Google Display Network ads by visiting the Google Ads Settings page: http://www.google.com/settings/ads.

For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy

Facebook

Facebook remarketing service is provided by Facebook Inc.
You can learn more about interest-based advertising from Facebook by visiting this page: https://www.facebook.com/help/516147308587266. To opt-out from Facebook’s interest-based ads, follow these instructions from Facebook: https://www.facebook.com/help/568137493302217

Facebook adheres to the Self-Regulatory Principles for Online Behavioural Advertising established by the Digital Advertising Alliance. You can also opt-out from Facebook and other participating companies through the Digital Advertising Alliance in the USA http://www.aboutads.info/choices/, the Digital Advertising Alliance of Canada in Canada http://youradchoices.ca/ or the European Interactive Digital Advertising Alliance in Europe http://www.youronlinechoices.eu/, or opt-out using your mobile device settings.

For more information on the privacy practices of Facebook, please visit Facebook’s Data Policy: https://www.facebook.com/privacy/explanation

AdRoll

AdRoll remarketing service is provided by NextRoll, Inc.
You can opt-out of AdRoll remarketing by visiting this AdRoll Advertising Preferences web page: http://info.evidon.com/pub_info/573?v=1&nt=1&nw=false or the Opt Out of Personalized Advertising web page: https://help.adroll.com/hc/en-us/articles/216599538-Opting-Out-of-Personalized-Advertising. If you are a California resident, please read the “Information For California Residents Only” section in the Privacy Policy of NextRoll, Inc.: https://www.nextroll.com/privacy#service-13.

For more information on the privacy practices of AdRoll, please visit the NextRoll, Inc. Privacy Policy web page: https://www.nextroll.com/privacy

AppNexus

AppNexus remarketing service is provided by AppNexus Inc.
You can opt-out of AppNexus remarketing by visiting the Privacy & the AppNexus Platform web page: https://www.appnexus.com/platform-privacy-policy.

For more information on the privacy practices of AppNexus, please visit the AppNexus Platform Privacy Policy web page: https://www.appnexus.com/platform-privacy-policy

Tiktok

Their Privacy Policy can be viewed at https://www.tiktok.com/legal/privacy-policy-us?lang=en

Your Privacy Choices

Modifying or deleting your Personal Data

You can view, update or delete certain information by accessing and updating your profile page on the Application. If you have any questions about reviewing, modifying or deleting your Personal Data, you can contact us using the details set out in the “Contact Us” section above.

Behavioral advertising preferences

You may be able to exercise control by leveraging one or more targeted advertising opt-out programs including:

  • Device-Specific Opt-Out Programs: You may also opt-out of all personalized advertising by enabling privacy features on your mobile device such as Limit Ad Tracking (iOS) and Opt Out of Ads Personalization (Android). See your mobile device Help system for more information.
  • Digital Advertising Alliance: The Digital Advertising Alliance allows individuals to opt out of receiving online interest-based targeted advertisements from companies that participate in their program. Please follow the instructions at https://optout.aboutads.info/?c=2&lang=EN for browser-based advertising and https://www.youradchoices.com/appchoices for app-based advertising to opt out of targeted advertising carried out by third parties that participate in the Digital Advertising Alliance’s self-regulatory program.
  • European Interactive Digital Advertising Alliance: The European Interactive Digital Advertising Alliance similarly allows individuals to opt out of receiving online interest-based targeted advertisements from companies that participate in their program. Please follow the instructions at https://www.youronlinechoices.eu to opt out of browser-based targeted advertising carried out by third parties that participate in the European Interactive Digital Advertising Alliance’s program.
  • Network Advertising Initiative: The Network Advertising Initiative similarly allows individuals to opt out of receiving online interest-based targeted advertisements from companies that participate in their program. Please follow the instructions at https://www.optout.networkadvertising.org/?c=1 to opt out of browser-based targeted advertising carried out by third parties that participate in the Network Advertising Initiative’s self-regulatory program.
  • Platform-Specific Opt-Out Programs: Certain third-party platforms provide individuals the option to turn off targeted advertising for the entire platform (such as certain social media platforms). Please refer to your platform provider’s user guides for additional information about implementing any available platform-specific targeted advertising opt-outs.

Please note that when you opt out of receiving interest-based advertisements through one of these programs, this does not mean you will no longer see advertisements from us.  Instead, it means that the online ads you do see from relevant program participants should not be based on your interests. We are not responsible for the effectiveness of, or compliance with, any third parties’ opt-out options or programs or the accuracy of their statements regarding their programs. In addition, program participants may still use automatic data collection technologies to collect information about the use of the Service, including for analytics and fraud prevention and any other purpose permitted under the applicable advertising industry program.

Users in the European Economic Area, United Kingdom and California

If you are in the EEA, UK or California, you have certain rights in relation to the Personal Data we process as further set out in the CCPA Privacy and European Privacy sections below. These sections also set out how you can control certain ways in which Personal Data is collected from your Device automatically and how it is used.

Links to Other Websites

our Service may contain links to other websites that are not operated by us. If you click on a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective and update the “Last updated” date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

CCPA Privacy

This privacy notice section for California residents supplements the information contained in our Privacy Policy and it applies solely to all visitors, users, and others who reside in the State of California.

Categories of Personal Information Collected

We collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular Consumer or Device. The following is a list of categories of Personal Data which we may collect or may have been collected from California residents within the last twelve (12) months.

Please note that the categories and examples provided in the list below are those defined in the CCPA. This does not mean that all examples of that category of Personal Data were in fact collected by us, but reflects our good faith belief to the best of our knowledge that some of that information from the applicable category may be and may have been collected. For example, certain categories of Personal Data would only be collected if you provided such Personal Data directly to us.

Category A: Identifiers.

Examples: A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, driver’s license number, passport number, or other similar identifiers.
Collected: Yes.

Category B: Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).

Examples: A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some Personal Data included in this category may overlap with other categories.
Collected: Yes.

Category C: Protected classification characteristics under California or federal law.

Examples: Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).
Collected: Yes.

Category D: Commercial information.

Examples: Records and history of products or services purchased or considered.
Collected: Yes.

Category E: Biometric information.

Examples: Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data.
Collected: No.

Category F: Internet or other similar network activity.

Examples: Interaction with our Service or advertisement.
Collected: Yes.

Category G: Geolocation data.

Examples: Approximate physical location.
Collected: Yes.

Category H: Sensory data.

Examples: Audio, electronic, visual, thermal, olfactory, or similar information.
Collected: Yes.

Category I: Professional or employment-related information.

Examples: Current or past job history or performance evaluations.
Collected: No.

Category J: Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)).

Examples: Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.
Collected: No.

Category K: Inferences drawn from other Personal Data.

Examples: Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.
Collected: Yes.

Under CCPA, Personal Data does not include:

  • Publicly available information
  • Deidentified or aggregated consumer information

Sources of Personal Information

We obtain the categories of Personal Data listed above from the following categories of sources:

  • Directly from you. For example, from the forms you complete on our Service, preferences you express or provide through our Service, or from your purchases on our Service.
  • Indirectly from you. For example, from observing your activity on our Service.
  • Automatically from you. For example, through cookies we or our Service Providers set on your Device as you navigate through our Service.
  • From Service Providers. For example, third-party vendors to monitor and analyze the use of our Service, third-party vendors to deliver targeted advertising to you, third-party vendors for payment processing, or other third-party vendors that we use to provide the Service to you.

Use of Personal Information for Business Purposes or Commercial Purposes

We may use or disclose Personal Data we collect for “business purposes” or “commercial purposes” (as defined under the CCPA), which may include the following examples:

  • To operate our Service and provide you with our Service.
  • To provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our Service.
  • To fulfill or meet the reason you provided the information. For example, if you share your contact information to ask a question about our Service, we will use that Personal Data to respond to your inquiry. If you provide your Personal Data to purchase a product or service, we will use that information to process your payment and facilitate delivery.
  • To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
  • As described to you when collecting your Personal Data or as otherwise set forth in the CCPA.
  • For internal administrative and auditing purposes.
  • To detect security incidents and protect against malicious, deceptive, fraudulent or illegal activity, including, when necessary, to prosecute those responsible for such activities.

Please note that the examples provided above are illustrative and not intended to be exhaustive. For more details on how we use this information, please refer to the “Use of your Personal Data” section.

If we decide to collect additional categories of Personal Data or use the Personal Data we collected for materially different, unrelated, or incompatible purposes we will update this Privacy Policy.

Disclosure of Personal Information for Business Purposes or Commercial Purposes

We may use or disclose and may have used or disclosed in the last twelve (12) months the following categories of Personal Data for business or commercial purposes:

  • Category A: Identifiers
  • Category B: Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))
  • Category D: Commercial information
  • Category F: Internet or other similar network activity

Please note that the categories listed above are those defined in the CCPA. This does not mean that all examples of that category of Personal Data were in fact disclosed, but reflects our good faith belief to the best of our knowledge that some of that information from the applicable category may be and may have been disclosed.

When we disclose Personal Data for a business purpose or a commercial purpose, we enter a contract that describes the purpose and requires the recipient to both keep that Personal Data confidential and not use it for any purpose except performing the contract.

Sale of Personal Information

As defined in the CCPA, “sell” and “sale” mean selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumer’s Personal Data by the business to a third party for valuable consideration. This means that we may have received some kind of benefit in return for sharing Personal Data, but not necessarily a monetary benefit.

Please note that the categories listed below are those defined in the CCPA. This does not mean that all examples of that category of Personal Data were in fact sold, but reflects our good faith belief to the best of our knowledge that some of that information from the applicable category may be and may have been shared for value in return.

We may sell and may have sold in the last twelve (12) months the following categories of Personal Data:

  • Category A: Identifiers
  • Category B: Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))
  • Category D: Commercial information
  • Category F: Internet or other similar network activity

Share of Personal Information

We may share your Personal Data identified in the above categories with the following categories of third parties:

  • Service Providers
  • Payment processors
  • our affiliates
  • our business partners
  • Third party vendors to whom you or your agents authorize us to disclose your Personal Data in connection with products or services we provide to you

Sale of Personal Information of Minors Under 16 Years of Age

We do not knowingly collect Personal Data from minors under the age of 16 through our Service, although certain third party websites that we link to may do so. These third-party websites have their own terms of use and privacy policies and we encourage parents and legal guardians to monitor their children’s Internet usage and instruct their children to never provide information on other websites without their permission.

We do not sell the Personal Data of Consumers we actually know are less than 16 years of age, unless we receive affirmative authorization (the “right to opt-in”) from either the Consumer who is between 13 and 16 years of age, or the parent or guardian of a Consumer less than 13 years of age. Consumers who opt-in to the sale of Personal Data may opt-out of future sales at any time. To exercise the right to opt-out, you (or your authorized representative) may submit a request to us by contacting us.

If you have reason to believe that a child under the age of 13 (or 16) has provided us with Personal Data, please contact us with sufficient detail to enable us to delete that information.

Your Rights under the CCPA

The CCPA provides California residents with specific rights regarding their Personal Data. If you are a resident of California, you have the following rights:

  • The right to notice. You have the right to be notified which categories of Personal Data are being collected and the purposes for which the Personal Data is being used.
  • The right to know. Under CCPA, you have the right to request that we disclose information to you about our collection, use, sale, disclosure for business purposes and share of Personal Data. Once we receive and confirm your request, we will disclose to you:

— The categories of Personal Data we collected about you
— The categories of sources for the Personal Data we collected about you
— our business or commercial purpose for collecting or selling that Personal Data
— The categories of third parties with whom we share that Personal Data
— The specific pieces of Personal Data we collected about you
— If we sold your Personal Data or disclosed your Personal Data for a business purpose, we will disclose to you:
— The categories of Personal Data categories sold
— The categories of Personal Data categories disclosed

  • The right to say no to the sale of Personal Data (opt-out). You have the right to direct us to not sell your Personal Data. You can do so by updating your settings on the profile page in the Application.
  • The right to delete Personal Data. You have the right to request the deletion of your Personal Data, subject to certain exceptions. Once we receive and confirm your request, we will delete (and direct our Service Providers to delete) your Personal Data from our records, unless an exception applies. We may deny your deletion request if retaining the information is necessary for us or our Service Providers to:

— Complete the transaction for which we collected the Personal Data, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
— Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
— Debug products to identify and repair errors that impair existing intended functionality.
— Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
— Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).
— Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent.
— Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
— Comply with a legal obligation.
— Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

  • The right not to be discriminated against. You have the right not to be discriminated against for exercising any of your consumer’s rights, including by:

— Denying goods or services to you
— Charging different prices or rates for goods or services, including the use of discounts or other benefits or imposing penalties
— Providing a different level or quality of goods or services to you
— Suggesting that you will receive a different price or rate for goods or services or a different level or quality of goods or services

Exercising your CCPA Data Protection Rights

In order to exercise any of your rights under the CCPA, and if you are a California resident, you can contact us:

Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable request related to your Personal Data.

Your request to us must:

  • Provide sufficient information that allows us to reasonably verify you are the person about whom we collected Personal Data or an authorized representative
  • Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it

We cannot respond to your request or provide you with the required information if we cannot:

  • Verify your identity or authority to make the request
  • And confirm that the Personal Data relates to you

We will disclose and deliver the required information free of charge within 45 days of receiving your verifiable request. The time period to provide the required information may be extended once by an additional 45 days when reasonably necessary and with prior notice.

Any disclosures we provide will only cover the 12-month period preceding the verifiable request’s receipt.

For data portability requests, we will select a format to provide your Personal Data that is readily usable and should allow you to transmit the information from one entity to another entity without hindrance.

Do Not Sell My Personal Information

You have the right to opt-out of the sale of your Personal Data. Once we receive and confirm a verifiable consumer request from you, we will stop selling your Personal Data. To exercise your right to opt-out, please contact us.

The Service Providers we partner with (for example, our analytics or advertising partners) may use technology on the Service that sells Personal Data as defined by the CCPA law. If you wish to opt out of the use of your Personal Data for interest-based advertising purposes and these potential sales as defined under CCPA law, you may do so by updating your settings in your profile page on the Application. You may also be able to opt out of all data sharing for advertising purposes on your device by following the instructions below.

Please note that any opt out is specific to the browser you use. You may need to opt out on every browser that you use.

Website

You can opt out of receiving ads that are personalized as served by our Service Providers by following our instructions presented on the Service:

The opt out will place a cookie on your computer that is unique to the browser you use to opt out. If you change browsers or delete the cookies saved by your browser, you will need to opt out again.

Mobile Devices

Your mobile device may give you the ability to opt out of the use of information about the apps you use in order to serve you ads that are targeted to your interests:

  • “Opt out of Interest-Based Ads” or “Opt out of Ads Personalization” on Android devices
  • “Limit Ad Tracking” on iOS devices

You can also stop the collection of location information from your mobile device by changing the preferences on your mobile device.

“Do Not Track” Policy as Required by California Online Privacy Protection Act (CalOPPA)

our Service does not respond to Do Not Track signals.

However, some third party websites do keep track of your browsing activities. If you are visiting such websites, you can set your preferences in your web browser to inform websites that you do not want to be tracked. You can enable or disable DNT by visiting the preferences or settings page of your web browser.

Children’s Privacy

Our Service does not address anyone under the age of 18. We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from anyone under the age of 18 without verification of parental consent, we take steps to remove that information from our servers.

If we need to rely on consent as a legal basis for processing your information and your country requires consent from a parent, we may require your parent’s consent before we collect and use that information.

Your California Privacy Rights (California’s Shine the Light law)

Under California Civil Code Section 1798 (California’s Shine the Light law), California residents with an established business relationship with us can request information once a year about sharing their Personal Data with third parties for the third parties’ direct marketing purposes.

If you’d like to request more information under the California Shine the Light law, and if you are a California resident, you can contact us using the contact information provided below.

California Privacy Rights for Minor Users (California Business and Professions Code Section 22581)

California Business and Professions Code Section 22581 allows California residents under the age of 18 who are registered users of online sites, services or applications to request and obtain removal of content or information they have publicly posted.

To request removal of such data, and if you are a California resident, you can contact us using the contact information provided below, and include the email address associated with your account.

Be aware that your request does not guarantee complete or comprehensive removal of content or information posted online and that the law may not permit or require removal in certain circumstances.

European Privacy

Who is responsible for your Personal Data

Praktika.ai Company is the controller of the Personal Data that we hold and use as set out in this Privacy Policy. This means that we determine and our responsible for how your Personal Data is used.

If you would like to contact us, you can do so by email to: [email protected]

Optional and mandatory information

When we ask you to provide Personal Data, we will indicate to you if the provision of certain Personal Data is mandatory or optional. If you choose not to provide any Personal Data marked as mandatory, we may not be able to respond to your queries or provide you with certain features and functionalities of our Service.

Additional information about Personal Data we collect and how we use it.

Personal Data that you provide to us when contact us about our Service

Personal DataHow we may use itLawful basis we rely on
Your contact details (including your name and email address)We use this to communicate with you and respond to your enquiries.The processing is necessary for our legitimate interests, namely to communicate with users of our Service and prospective customers.
Comments and enquiries that you submit to us.We use this to communicate with you and respond to your enquiries and provide customer or technical support.The processing is necessary for our legitimate interests, namely to communicate with users of our Service and prospective customers.
We use this information to inform how we can improve our Service.The processing is necessary for our legitimate interests, namely to inform service development and improvement.

Personal Data that you provide to us when you use our Service

Personal DataHow we may use itLawful basis we rely on
Language learning information, such as your native language, language learning goals and priorities, previous experience learning English and current proficiency level.We use this information to tailor the curriculum, lessons, feedback, prompts and hints provided to you through the Service.The processing is necessary for the performance of a contract with you (namely our Terms & Conditions).
Profile information that you provide when you set up your Account, namely your name, gender, age group and hobbies and interests.We use this information to set up your Account on the Service and tailor the content provided to you through the Service to your interests and demographic.The processing is necessary for our legitimate interests, namely tailoring the Service to your interests.
Subscription information, such as the start date and duration of the subscription to the Service that you purchase and any free trial periods.We use this information to manage subscriptions and grant you access to the paid features of the Service.The processing is necessary for the performance of a contract with you (namely our Terms & Conditions).
Purchase information, namely confirmation that you have purchased a subscription to the Service through your Google Play or Apple App Store account.We use this information to grant you access to the paid features of the Service.The processing is necessary for the performance of a contract with you (namely our Terms & Conditions).
Your email address.We use this information to send you service-related communications, such as renewal reminders and purchase confirmations.The processing is necessary for the performance of a contract with you (namely our Terms & Conditions).
We use this information to send you promotional emails in accordance with your preferences.The processing is necessary for our legitimate interests, namely promoting the features and functionalities of our Service to our users.
The AI tutor or avatar you select on the Service.We use this information to personalise your experience of the Service by offering you language instruction through your chosen AI tutor or avatar.The processing is necessary for the performance of a contract with you (namely our Terms & Conditions).
Recordings of your conversations with the AI tutor on the Service.When you first start using the Service, we analyse this information to determine your current language proficiency level to create and customise your curriculum and lessons.The processing is necessary for the performance of a contract with you (namely our Terms & Conditions).
We analyse this information to provide you with the language learning functionality of the Service, including assessing your grammar, vocabulary to provide feedback and points for development.The processing is necessary for the performance of a contract with you (namely our Terms & Conditions).
We analyse transcripts of the conversations you have with the AI tutor on the Service to identify ways in which we can fine tune our AI models to improve the Service.The processing is necessary for our legitimate interests, namely improving the Service.
Your lesson plan and progress.We use this information to provide you with the language learning functionality of the Service.The processing is necessary for the performance of a contract with you (namely our Terms & Conditions).
Push notification settings, namely whether you have agreed to receive push notifications from us.We use this to serve push notifications from our Service in accordance with your preferences.The processing is necessary for our legitimate interests, namely providing notifications in accordance with user preferences.
Email preferences, such as whether you agree to receive promotional emails from us.We use this information to send you updates about us and our Service only in accordance with your preferences.The processing is necessary to comply with a legal obligation to which we are subject.
Language preferences, such as the language in which the Service is displayed to you.We use this information to present the Service to you in accordance with your language preferences.The processing is necessary for the performance of a contract with you (namely our Terms & Conditions).

Personal Data we collect automatically

Personal DataHow we use itLegal basis we rely on
Information about your device and network, such as device type, manufacturer, model, operating system, IP address, browser type and unique identifiers associated with your device or your network.We use this information to operate the Service and present it to you in the correct format for your device.The processing is necessary for the performance of a contract with you.
We use this information to identify and prevent suspicious or fraudulent use of our Service.The processing is necessary for our legitimate interests, namely ensuring the security of our Service.

We use this information to analyse the performance of the Service to identify errors and ways in which we can improve the Service.

We will only use your Personal Data in this way if you have given us your consent to do so.
We and our advertising partners use this information as further described in the “Behavioral Advertising” section in the main body of this privacy notice to measure the effectiveness of, and improve our online advertising campaigns.We will only use your Personal Data in this way if you have given us your consent to do so.
Information about how you use the Service, such as the time you access the Service and how long you access it for, the approximate location that you access the Service from, the site from which you came and the site to which you are going when you leave the Service, the pages you visit, the links you click, your interactions on the Service and other actions you take on the Service.We use this information to operate the Service and present it to you in the correct format for your device.The processing is necessary for the performance of a contract with you.
We use this information to identify and prevent suspicious or fraudulent use of our Service.The processing is necessary for our legitimate interests, namely ensuring the security of our Service.

We use this information to analyse the performance of the Service to identify errors and ways in which we can improve the Service.

We will only use your Personal Data in this way if you have given us your consent to do so.
We and our advertising partners use this information as further described in the “Beahvioral Advertising” section in the main body of this privacy notice to measure the effectiveness of, and improve our online advertising campaigns.We will only use your Personal Data in this way if you have given us your consent to do so.

Personal data we collect if you interact with us on social media

Personal DataHow we use itLegal basis we rely on
How you have interacted with us, such as any posts addressed to us or in which you tagged us, or if you have “liked” one of our posts.We use this information to respond to your comments or posts that are addressed to us or reference us.The processing is necessary for our legitimate interests, namely promoting the Service and any content that we publish on social media.
We use this information to inform our social media marketing strategy, including choosing and creating the content that we post to our social media pages.The processing is necessary for our legitimate interests, namely informing our social media marketing strategy.
The Personal Data you make public on the social media network in accordance with your settings, such as your profile name and picture.We use this information to respond to your comments or posts that are addressed to us or reference us.The processing is necessary for our legitimate interests, namely promoting the Service and any content that we publish on social media.
We use this information to inform our social media marketing strategy, including choosing and creating the content that we post to our social media pages.The processing is necessary for our legitimate interests, namely informing our social media marketing strategy.

Additional information about how we share Personal Data

How we may share Personal DataLawful basis we rely on
Service providers, such as providers of web hosting or other technical services such as analytic services or communication services.These service providers will use your Personal Data as processors on our instructions.
Advisors, such as legal advisors or accountants. These third-party vendors and other service providers perform services for us or on our behalf.The lawful basis we rely on for these transfers is that the processing is necessary for our legitimate interests, namely obtaining legal, accounting and other professional advice.
Advertising partners. We work with third-party ad networks and advertising partners to measure the effectiveness of, and improve our online advertising campaigns on other websites and services. For more information, please see the “Behavioral Advertising” section in the main body of this privacy notice.We will only share your Personal Data with these recipients to the extent you give us your consent to do so.

Purchasers and third parties in connection with a business transaction. Your Personal Data may be disclosed to third parties in connection with a transaction, such as a merger, sale of assets or shares, reorganisation, financing, change of control or acquisition of all or a portion of our business.

These recipients will use your Personal Data to review and assess a potential transaction to purchase our business or assets.

The lawful basis we rely on for these transfers is that they are necessary for our and the purchaser’s legitimate interests, namely to conduct due diligence on our business and assets in connection with a potential acquisition.

Law enforcement, regulators and other parties for legal reasons. We may share your Personal Data with third parties as required by law or if we reasonably believe that such action is necessary to (i) comply with the law and the reasonable requests of law enforcement; (ii) detect and investigate illegal activities and breaches of agreements; and / or (iii) exercise or protect the rights, property or personal safety of the Company or others.

These recipients will use your Personal Data in the performance of their regulatory or law enforcement role, or to advise us in connection with a potential claim or regulatory enforcement action.

The lawful basis we rely on for sharing Personal Data with these recipients is that the processing is either necessary to comply with a legal obligation to which we are subject or, where there is no applicable legal obligation to share this data, that the sharing is necessary for our legitimate interests, namely enforcing our rights or complying with requests from regulatory authorities.

International transfers

The Personal Data we collect may be transferred to and stored in countries outside of the jurisdiction you are in where we and our third-party service providers have operations, including in the United States. We will ensure that these international transfers of your Personal Data are made pursuant to appropriate safeguards, such as:

  • ensuring that the Personal Data is only transferred to countries or recipients recognised by the UK Secretary of State or the European Commission (as applicable) as offering an equivalent level of protection as compared to the level of protection in the country you are located (“Adequacy“); or
  • the transfer is to a third party who uses appropriate safeguards in respect of the processing in question, included but not limited to the UK or EU standard contractual clauses, which are recognised as offering adequate protection for the rights and freedoms of data subject, as adopted by the UK Secretary of State or the European Commission (as applicable) (“Standard Contractual Clauses“).

We may transfer your Personal Data to, or store your Personal Data in, the following countries:

CountryAppropriate Safeguard
United States

Standard Contractual Clauses

Adequacy (for recipients certified to the EU-U.S. Data Privacy Framework and UK Extension)

European Economic AreaAdequacy  (UK)

We will take appropriate steps to ensure that your Personal Data is treated securely and in accordance with applicable law and this privacy notice regardless of where it is processed.

If you wish to enquire further about the safeguards we use, please contact us using the details set out at the end of this privacy notice.

Automatic data collection

Other than Personal Data that is required to operate the Service or provide you with a functionality you have requested, we will only collect information about your use of the Service automatically through cookies and similar tracking technologies to the extent you give us your consent to do so. You can change your preferences any time by updating your settings on your profile page in the Application.

Privacy rights

If you are resident in the UK or EEA, in accordance with applicable privacy law you have the following rights in respect of your Personal Data that we hold:

  • Right of access. You have the right to obtain:
    • confirmation of whether, and where, we are processing your Personal Data;
    • information about the categories of Personal Data we are processing, the purposes for which we process your Personal Data and information as to how we determine applicable retention periods;
    • information about the categories of recipients with whom we may share your Personal Data; and
    • a copy of the Personal Data we hold about you.
  • Right of portability. You have the right, in certain circumstances, to receive a copy of the Personal Data you have provided to us in a structured, commonly used, machine-readable format that supports re-use, or to request the transfer of your Personal Data to another person.
  • Right to rectification. You have the right to obtain rectification of any inaccurate or incomplete Personal Data we hold about you without undue delay.
  • Right to erasure. You have the right, in some circumstances, to require us to erase your Personal Data without undue delay if the continued processing of that Personal Data is not justified.
  • Right to restriction. You have the right, in some circumstances, to require us to limit the purposes for which we process your Personal Data if the continued processing of the Personal Data in this way is not justified, such as where the accuracy of the Personal Data is contested by you.
  • Right to withdraw consent. Where we rely on your consent for processing your Personal Data, you have the right to withdraw your consent. Withdrawal of your consent will not affect the lawfulness of the processing of your Personal Data before you withdrew your consent.

You have a right to object to any processing based on our legitimate interests. There may, depending on the particular circumstances, be compelling reasons for continuing to process your Personal Data despite your objection, and we will assess and inform you if that is the case.  You can object to marketing activities for any reason.

If you wish to exercise one of these rights, please contact us using the contact details at the top of this privacy notice.

We will not charge you a fee for complying with your request to exercise one of these rights, other than where the request is manifestly unfounded or excessive (such as if you submit a number of repeated requests), in which case we may charge you a reasonable fee to cover our administrative costs.

We may ask you to provide certain information to confirm your identity in order to process your request.

Privacy wrongs

You also have the right to lodge a complaint to your national data protection authority. If you are in the UK, your local data protection authority is the Information Commissioner’s Office, which can be contacted using the details at https://ico.org.uk/global/contact-us/. If you are in the European Economic Area, you can find your local Data Protection Authority at https://www.edpb.europa.eu/about-edpb/about-edpb/members_en.